Key Points
- Overseas tourist arrivals to the U.S. in June 2025 were down 3.4% year-over-year and remain at just 80% of 2019 levels.
- Significant declines were seen from major markets like India, South Korea, China, and Australia, while countries like Brazil and Japan sent more visitors.
- Factors such as economic uncertainty, geopolitical issues, and reduced funding for U.S. tourism promotion are contributing to the ongoing slump.
Summary
International tourist arrivals to the U.S. continued to lag in June 2025, with numbers at only 80% of 2019 levels and a 3.4% year-over-year decline. Key source markets such as India, China, and several European countries saw significant drops, while a few others like Brazil and Japan increased their visitor numbers. The downturn is influenced by economic and geopolitical factors, as well as a major cut in federal funding for tourism marketing, leading to lower forecasts for industry growth and a projected $12.5 billion loss in expected tourism revenue.
