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Kerala Tourism ad pitches ‘travel’ as a path to peace

The post comes a day after the White House announced a peace plan to resolve the two-year-old Gaza conflict, following a meeting between US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu.

Kerala Tourism ad

Kerala Tourism, acclaimed for its inventive social media campaigns, has once again captured public attention. On Tuesday, its official handle posted a message emphasising the link between travel and peace: “In a world torn by conflict, travel brings us closer. Explore the world. Carry peace wherever you go.”

Accompanying the post was an AI-generated image showing US President Donald Trump interacting with Malayali men near an elephant. The caption read: “Let humanity trump war,” with the tagline, “Travel for peace,” underlining the idea that journeys can foster understanding and harmony even during troubled times.

Interestingly, the post comes a day after the White House announced a peace plan to resolve the two-year-old Gaza conflict, following a meeting between US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu.

A creative streak that keeps Kerala trending

Kerala Tourism has previously gained global attention for its witty campaign featuring the UK fighter jet stranded in Kerala. The department, part of the Kerala government, is known for connecting travel promotions with current events and popular incidents, combining imagination with social messaging to engage audiences worldwide. 

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