The day prior, the president had been informed that Sweeney is reportedly a card-carrying Republican. Then and there, he grew fond of her recent ad campaign. “If Sydney Sweeney is a registered Republican, I think her ad is fantastic,” Trump said.
Last week, several Republican officials, including Vice President JD Vance, also commented on the recent ad campaign, which caused a stir as some netizens claimed the slogan “Sydney Sweeney Has Great Jeans” has eugenic undertones. Vance falsely conflated these random social media users with Democratic officials, suggesting that the party’s “actual strategy” is telling “everybody who thinks Sydney Sweeney is attractive is a Nazi.”
Trump’s Monday Truth Social post went on to compare American Eagle’s advertising campaign with what he called a “disgraceful” ad from British car manufacturer Jaguar, which he said fell flat because it was “WOKE.” Trump also mentioned conservative backlash against Bud Light in 2023 for the beer band’s promotion with a transgender TikTok personality.