New data reveals how restrictive immigration and trade policies under Donald Trump are driving away international visitors.
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Donald Trump’s hardline stance on immigration and trade is having more than just political consequences. It’s also hitting the travel industry where it hurts.
According to a report cited by The Independent, the U.S. is projected to be the only country among 184 globally to see a decline in foreign tourist spending this year.
The World Travel and Tourism Council (WTTC) warns that the U.S. could lose $12.5 billion in international spending in 2025 alone, a blow attributed to Trump’s travel bans, restrictive border policies, and global tariffs.
The actual hit may be even worse.
Revised estimates from Tourism Economics—part of Oxford Economics—suggest a potential overall tourism revenue deficit of $28.8 billion.
From Red Carpet to “Closed” Sign
“While other countries are rolling out the red carpet, the U.S. government is putting up the ‘closed’ sign,” said WTTC President and CEO Julia Simpson in May.
According to Simpson, Trump’s polarizing policies are not only deterring travelers, but damaging the country’s global appeal.
Earlier this year, Tourism Economics had forecast a 9% rise in overseas travel to the U.S., expecting a $16.3 billion revenue gain.
That prediction has now flipped, pointing instead to a drastic downturn as travelers look elsewhere.
Biggest Hit from North America
Canada, a top source of U.S. tourism, is expected to send 20% fewer visitors by 2025.
Last year, Canadian tourists spent $20.5 billion in the U.S., making up nearly a quarter of all international visitors. That shrinking flow is a key factor in the looming revenue shortfall.
Meanwhile, Mexico is set to benefit from the reverse trend.
The WTTC forecasts a record $281 billion increase in Mexico’s tourism-driven GDP for 2025.
